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People usually start blogging about their everyday lives, hobbies, interests, and so on. And while this can feel very liberating, it doesn’t attract many readers. Your blog will likely attract friends and acquaintances. However, if you want to make a profit out of it, things are a bit different. With so many blogs out there, you can’t just write about every topic you can think of. Therefore, focusing on a niche is your best option. So, here are some ideas on how to find the right blogging niche as a freelancer.

How to find the right blogging niche as a freelancer depends on the demand

Firstly, if you want your blog to generate traffic, your content should include information that people need. Simply writing about your thoughts and feelings is not enough. To keep your audience engaged, you need to provide them with useful information. Therefore, the first step you should take is to research what’s in demand. And a great way to do that is to do keyword research. Of course, this is a very vast field, and if you want to go deeper, you should seek help from an SEO specialist. However, if you’re just starting as a freelance blogger, there’s no need to do all that. You can start small by using some great tools like Google Trends and WordTracker. These are very useful in identifying what users are searching for.

Three Scrabble pieces forming the word SEO.

Moreover, these tools can also show how many users are searching for a specific topic. And this way, you’ll be able to determine if a certain blogging niche would be profitable. Once you have an idea, do some research on how many people are writing about that subject. Because if you don’t have too much competition, your blog can rank higher on search engine results pages (SERP).

Consider your interests

Everyone wants to make money, but being passionate about your job is equally important. And the truth is that being a freelancer gives you more freedom in this area. Therefore, finding the right blogging niche as a freelancer depends on your interests. So, when you research what users are searching for, make a list of all those topics. Then, analyze that list and select the topics that resonate with you. Writing about things you’re passionate about will help you stay productive as a freelance writer.

Don’t get too specific with your blogging niche

Finding a blogging niche is important, but you shouldn’t get very specific. Find a more general topic to ensure that you constantly have something to write about. Trends come and go, new technology becomes old technology, and so on. In time, people lose interest in specific topics, or they become outdated. Here are some examples of general topics you can choose from:

  • Traveling is a very popular topic because people like to get informed before planning a trip. And it’s great to read about personal experiences in certain destinations rather than the perfect image created by tourist agencies.
Some traveling essentials and a laptop next to them
  • Parenting is again something that people are very interested in. And since every parent faces a variety of challenges, they will always need information on this topic.
  • Beauty and fashion will always fascinate people. So, keeping them informed about new fashion trends or beauty products will keep them engaged.
  • Technology is one of those topics that offer you plenty to write about. With the constant technological advancements, there’s always a new device or development that will pique your readers’ interest.
  • Cooking is an area that provides both useful and interesting information. You don’t need to focus only on recipes; you can also present delicious dishes from other cultures.

Use your past experiences

To find the right blogging niche as a freelancer, you should also focus on what you know. Think about your past experiences. What subjects were you good at in school? What jobs did you have throughout the years? What lessons did you learn from personal experiences? All of this will help you find a topic that speaks to you. Plus, it will help you write quality content that speaks to your audience as well.

Try to be the best

Once you identify the right blogging niche for you, that’s when the work begins. It’s not enough to simply write about a niche topic; you also need quality content. Firstly, this means writing plagiarism-free content. Secondly, you should constantly do a lot of research and stay informed. You can also attend some classes. It all depends on how dedicated you are and what goals you set. But in any case, you should always strive to be the best in your field because that’s how you attract readers.

A girl reading a book in a library.

Be consistent

After you find your blogging niche, you also need to be consistent. This means that you should write blog posts regularly. This will keep your readers engaged and always come back for more. So, try to write one blog post per week and make sure that the information is always relevant and interesting.

Ask for help

Even if you’re a great freelance writer and find the right blogging niche, you might still face some challenges. And one of the main problems, in this case, is not knowing how to manage the technical aspects. For example, not everyone knows how to design a blog or create a website. Not to mention managing its security, development, and maintenance. So, if you’re not tech-savvy, the advisors at recommend hiring some experts. This is very important because no matter how good your blog posts are, nobody will read them if your blog works poorly.

Final thoughts

If you’re new to the world of blogging, there’s a lot you don’t know. But no worries, nobody is expecting you to be an expert on day one. However, if you want to make a career out of it and make a profit, the first thing you should do is find your niche. Writing about a variety of topics is confusing for readers. Plus, it makes it harder for them to find the information they need. Therefore, they will soon lose interest and start looking for a different blog. So, apply these ideas on how to find the right blogging niche as a freelancer.

Sophia Perry

Sophia Perry has been engaged in writing blog articles for the last 7 years. Today, her range of topics spans from moving across the globe to everyday lifestyle tips, traveling, marketing and software-related news etc. In her spare time, Sophia enjoys running, reading books and spending time with her dogs Loo and Sill. As a great lover of life, she finds something practical and useful in every experience, which contributes to her portfolio as well.